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Showing posts with the label LG Electronics

LG Dios Objet Collection Mood-Up Refrigerator Advertising Received a Good Advertising Award

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  LG Electronics announced yesterday that their TV commercial for the LG Dios Objet Collection Mood Up refrigerator has won the "Good Advertisement Award" in the TV category at the 31st Consumer Choice Awards.  The award-winning TV ad, "When You Want to Change the Mood," which was released in September of last year, has garnered approximately 1.39 million views on YouTube. Additionally, the digital ad, "The Day the Mood Changed," has also recorded about 990,000 views. The Mood Up refrigerator ad effectively showcases the refrigerator's key innovation, which is the ability to change the door color via the LG ThinQ app, allowing users to adjust the fridge to their desired mood and play music. The LG Dios Objet Collection Mood Up refrigerator demonstrated in the ad can change the door color with a simple touch on the app without the need for physical panel replacement. For the top fridge and bottom freezer, there are approximately 190,000 color combinatio...

LG Electronics followed by Samsung Electronics to expand its 'pet home appliance' market

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On May 4th, Samsung Electronics released an air purifier exclusively for pet care that is optimized for families with pets. The new product removes fur and smell from pets through Samsung's specialized filter technology. It features a "extractive filter" that removes more than 99 percent of the smell of pets. ■  Petconomy (pet+ecomedy, pet-related industry) and Pet-Family (people who think of pets as family members) With the emergence of new words such as "pet+ecomedy" and "pet+family," the home appliance industry is jumping into related markets from mid-sized companies to large companies. ■  Companies specializing in rice cookers and fans, transforming into pet appliances In particular, mid-sized home appliance makers looking for future growth engines are moving fast. Companies that have strong images of their main products such as rice cookers and fans are launching brands specializing in pets. Analysts say it is a strategy to stren...

LG Velvet smartphone has finally been unveiled, with Snapdragon 765

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Rear design with different colors depending on the angle... Front display is equipped with water drop notch and quality 765 chipset The rumored LG Velvet smartphone has finally been unveiled. It is evaluated among experts on semi-premium smartphones, one level lower than Samsung's premium smartphones, which are very popular these days, and I'm introducing them to you because I think it will be good news for people with light pockets. 'LG VELVET' LG Electronics released a video yesterday showing the color and design of its smartphone 'LG VELVET', which will be released in the middle of next month. This is the first time that we have released a full-screen video, in addition to some images that show only the features of the product. Today, LG Electronics released a 30-second video on its official YouTube channel that shows the front and back of LG Velvet, its water drop camera, and its symmetrical oval design.  ■ LG Velvet Design 'LG VELVET DESIGN' ...

The name of LG's new premium phone with a drip camera is 'Velvet'

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LG Electronics has confirmed the brand name of its mass premium smartphone, which will be released next month, as LG VELVET.  LG Electronics will apply a separate brand that reflects the characteristics of its products instead of alphabet names such as the V series and the G series.  On Wednesday, LG Electronics unveiled the name and logo of its new flagship smartphone called "LG Velvet." LG Velvet is the next smartphone of LG Electronics, featuring a water drop camera and a bent left and right hand design.  LG Electronics chose "Velvet" as its product name to highlight its soft, flexible and smooth features and comfort when held in hand. It intends to intuitively convey luxurious images and refined designs reminiscent of velvet. Starting with Velvet, LG Electronics is going to revise its brand strategy for smartphones. Instead of the product name G or V series, which had previously been adhered to, the flagship products will be applied with a separate brand that re...

LG Electronics, Tromm dryer Steam ThinQ

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LG Electronics said that its Tromm dryer Steam ThinQ, which was released in early March, accounted for half of its dryers' total sales. Steam products, which accounted for 30 percent of LG's dryers sales right after its launch on April 5, are gaining huge popularity, exceeding half in March's three to four weeks. LG Tromm Dryer Steam ThinkQ LG Electronics picked "Truce Team" as the key to the popularity of Steam ThinQ. The patented Truss team technology not only steals and sterilizes at a temperature of 100 degrees, but also helps ease wrinkles. This technology is also applied to existing LG Electronics household appliances such as styler and dishwasher. Three "steam specialized courses" of the new Steam ThinQ product also help keep clothes and beds pleasant in addition to wet laundry drying. The Korea Research Institute (KATRI) exam showed that the three steam specialized courses remove 99 percent of the odor of the van from cl...