LG Electronics followed by Samsung Electronics to expand its 'pet home appliance' market
On May 4th, Samsung Electronics released an air purifier exclusively for pet care that is optimized for families with pets. The new product removes fur and smell from pets through Samsung's specialized filter technology. It features a "extractive filter" that removes more than 99 percent of the smell of pets. ■ Petconomy (pet+ecomedy, pet-related industry) and Pet-Family (people who think of pets as family members) With the emergence of new words such as "pet+ecomedy" and "pet+family," the home appliance industry is jumping into related markets from mid-sized companies to large companies. ■ Companies specializing in rice cookers and fans, transforming into pet appliances In particular, mid-sized home appliance makers looking for future growth engines are moving fast. Companies that have strong images of their main products such as rice cookers and fans are launching brands specializing in pets. Analysts say it is a strategy to stren...