Samsung-LG Dryer War, "No Steam Required" vs "Steam Premium"
Samsung Electronics and LG Electronics, which bisects Korean dryer market, voiced conflicting opinions over the "steam" sterilization method. While LG Electronics emphasized the excellence of the "true steam," Samsung Electronics has been shooting at the dryer, saying it does not need a steam method. Last year, the two companies, which were strongly involved in the controversy over the dryer, predicted a match between the two prosecutors. According to industry sources on the 22nd, Samsung Electronics put the phrase "air sterilization+" in the official advertisement of the 'Grande AI' dryer TV that was recently introduced. He emphasized his company's air sterilization function. It explained that this function is certified by Intertek whic is an international certification agency, and is equipped with a function that removes 99.9% of E. coli, green bacteria, and yellow phytosis and exterminates house dust mites 100%. It is believed to...