LG Dios Objet Collection Mood-Up Refrigerator Advertising Received a Good Advertising Award
LG Electronics announced yesterday that their TV commercial for the LG Dios Objet Collection Mood Up refrigerator has won the "Good Advertisement Award" in the TV category at the 31st Consumer Choice Awards. The award-winning TV ad, "When You Want to Change the Mood," which was released in September of last year, has garnered approximately 1.39 million views on YouTube. Additionally, the digital ad, "The Day the Mood Changed," has also recorded about 990,000 views. The Mood Up refrigerator ad effectively showcases the refrigerator's key innovation, which is the ability to change the door color via the LG ThinQ app, allowing users to adjust the fridge to their desired mood and play music. The LG Dios Objet Collection Mood Up refrigerator demonstrated in the ad can change the door color with a simple touch on the app without the need for physical panel replacement. For the top fridge and bottom freezer, there are approximately 190,000 color combinatio...